Kioxia sheds two-thirds of market value as Chinese NAND rivals surge
Japan's leading flash memory maker faces intense margin pressure as low-priced supply from Chinese competitors reshapes the global market.
KSBy Kenji Sato, Japan bureau chief··Updated October 16, 2026·4 min read
ShareLinkedInXWhatsAppEmailA robotic arm handles semiconductor components on an automated assembly line as a technician observes in a cleanroom. (AI-generated image)
Japanese flash memory producer Kioxia Holdings saw its market capitalization contract by roughly two-thirds from its peak following an intense wave of low-priced supply from Chinese competitors on Oct. 15, 2026.
The company, which operates major NAND flash manufacturing bases in Japan and supplies global consumer electronics and server builders, faced sharp downward pressure in Tokyo trading as regional pricing softened.
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Japan bureau chief — Kenji Sato leads Japan coverage, with a focus on the semiconductor equipment and materials suppliers that sit upstream of every fab in the region.
